Elegantly crafted from the stainless kind of steel and some powder coating. Our logo is printed on there. I have a whole set of these, because my kids can't break them.

Our iconic ice axe logo? On a Nalgene bottle? IN THIS ECONOMY?

A real daily driver of a trucker hat. Wait... I didn't mean for that to be a pun. Oh man. That's embarrassing. Please think I'm cool.

An instant classic. Who wouldn't want at least five of these amazing t-shirts with the Trailhead logo?

A high-quality wool ballcap that loudly proclaims, "there's no correct way to pronounce 'Buena Vista' so I'm just going to abbreviate and move on with my life."

A delightful tri-blend tee that features our "Buckskin" logo, which may or may not resemble the logo of another iconic Colorado company. Please don't sue us.

Show off your love of mountain biking in the rockies with this sweet patch.

Mount Princeton is part of the Collegiate Peaks located in San Isabel National Forest near Buena vista. The mountain was named in honor of Princeton University. Elevation 14,197 feet.

A foam-front trucker with a bearded dude shepherding a bear on the front. I wanted to be a bear shepherd when I was a kid but my mom made me go to college instead.

This sophisticated lower-profile trucker hat with an understated ice axe/BVCO patch pairs perfectly with a tweed suit, romper, kimono, or footie jammies (which is what I wore to prom... yes, all four of those things).